Shubhajyoti Sengupta : Writing

The Saddest Book You Ever Read

The Saddest Book You Ever Read

A Book by Shubhajyoti Sengupta


The journey of a man, telling stories of time!!!
Story of An Ad Adict

Story of An Ad Adict

A Story by Shubhajyoti Sengupta


Society from my eyes
Hi Tomorrow, Hello Again!!!

Hi Tomorrow, Hello Again!!!

A Story by Shubhajyoti Sengupta


Recent Ad campaign of Emirates Airlines
Wake-up Call, Served with Tea!!

Wake-up Call, Served with Tea!!

A Story by Shubhajyoti Sengupta


Social Branding of Tata Tea
Taking on the Fastest Track to Move On

Taking on the Fastest Track to Move On

A Story by Shubhajyoti Sengupta


The New Age Consumers of India
Red Alerting Consumer Minds

Red Alerting Consumer Minds

A Story by Shubhajyoti Sengupta


The extensive use of the color red in brand logos
Promising 100 % for almost 80 years

Promising 100 % for almost 80 years

A Story by Shubhajyoti Sengupta


Market Domination by Dettol by virtue of Quality
Krushing the Competition to be “so good”.

Krushing the Competition to be “so good”.

A Story by Shubhajyoti Sengupta


KFC's winning Strategy In India