Shubhajyoti Sengupta : Writing

Earning a Heroic Freedom And Singing the Song of Independence

Earning a Heroic Freedom And Singing the Song of I..

A Story by Shubhajyoti Sengupta


New Branding Strategy after the Split of Hero and Honda in India
Why so Serious, Boys?

Why so Serious, Boys?

A Story by Shubhajyoti Sengupta


Shift in Positioning Strategy for Blackberry
Haier to take their Brand Up Higher

Haier to take their Brand Up Higher

A Story by Shubhajyoti Sengupta


First International venture for Haier Electronics Group
Social Media Sites: The New Blue Deities of Consumer Market

Social Media Sites: The New Blue Deities of Consum..

A Story by Shubhajyoti Sengupta


Exploring the strengths of social media sites
Scream 4, 5, 6.....15,16, 17 and so on

Scream 4, 5, 6.....15,16, 17 and so on

A Story by Shubhajyoti Sengupta


Its amazing how global economy replicates, Hollywood Horror Movies.
Selling an Icecream to an Eskimo

Selling an Icecream to an Eskimo

A Story by Shubhajyoti Sengupta


A funny way to evaluate consumer behavior

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