Not-anymore-10-min-delivery: I am
not sure if you understand. While we are into once a while buy products, our
business hinges on frequent orders - that’s the problem we are solving for;
bringing your kinara stores to your doorstep - i.e. FMCG - fast moving consumer
goods
A-reputed-builder: A home is a
FMCG product
Not-anymore-10-min-delivery: But..but..
A-reputed-builder:
It is. Just to give you some statistics on the same, for our projects - we reach
out to buyers from the previous weeks to buy another flat and even though we
are abused a lot, we do manage a 0.001% success rate within a 5-week threshold.
Usually, it’s a referral which gives the buyer loyalty points which can be
redeemed against their payment plan.
Not-anymore-10-min-delivery: But..but..
Not-anymore-10-min-delivery:
How does referral work in our set-up?
A-reputed-builder:
Easy-peasy. Customer books an order for some relative/friend. He makes a down-payment
of say ₹ 20,000 which gets refunded to him as part of loyalty points - usually 1%
- which gets adjusted against their payment plan (either existing/prospective)
Not-anymore-10-min-delivery:
What if the relative/friend refuses to accept?
A-reputed-builder:
We keep ₹ 20,000
Not-anymore-10-min-delivery:
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