From Musician to Brand Identity

Over the years, Devi Sri Prasad has built a powerful public identity “Rockstar DSP”  recognized across languages and borders. His name and image are consistently used in album promotions, concert tours, film credits, and merchandise.

This creates a distinct brand identity, similar to how businesses protect their product names or logos. In IP terms, this is called “personality-based branding”, where a person’s name, signature phrase, or stage title becomes a commercial asset.

Trademark Protection for Artists

Artists and celebrities often go through the trademark search process before filing an application to ensure their name or stage title is unique and available for registration.
Once cleared, they can proceed with trademark registration to protect their identity and prevent unauthorized use.